FC Bayern makes its fan merchandise available worldwide by working with regional partners and opening exclusive pop-up stores in selected cities. These enable fans to purchase often exclusive merchandise products from the German record champions where they are. Close cooperation with local partners ensures that the shopping experience is authentic and tailored to the respective region. For those who don't have the opportunity to visit a pop-up store, the global online store offers round-the-clock access to the latest items, conveniently delivered to your home. No matter where you are, FC Bayern and its fan merchandise are always just a click away!
China
All Star Partner (ASP), 聚星动力 in Chinese, is one of the leading retailers of licensed sporting goods in China. Based in Beijing, the company develops and produces a wide range of products for sports fans and operates several stores under the name “Fantown” in mainland China and Hong Kong.
The partnership with FC Bayern began on 1 March 2024, with ASP opening two official FC Bayern online stores on the Douyin and JD platforms just two months later. The first FC Bayern pop-up store in Wuhan followed a month later.
As part of the Audi Summer Tour 2026, which saw the German record champions stop in Hong Kong, the 2026/27 home jersey was given a special look inspired by the city. In collaboration with HYPEBEAST and local artist Kristopher Ho, a local back print was designed based on ancient Chinese jewellery and ornamental motifs. The colours and detailings of the numbers reflect Hong Kong’s cultural identity.
FC Bayern’s aim through these partnerships and collaborations is to offer fans in the region a diverse and, in part, exclusive selection of merchandise to suit their tastes and preferences.
South Korea
From 2024 to 2026, FC Bayern worked with Korean creative studio Over the Pitch (OTP), which is renowned for its innovative approaches to football culture. The partnership started during the Audi Summer Tour 2024 with two exclusive pop-up stores and an OTP x FCB collection. Another highlight was the unique Korean name printing design for the home and away jerseys of the 2024/25 season. A second lifestyle collection followed in 2025 to celebrate the club’s 125th birthday. For Hangeul Day on 9 October, the holiday that celebrates the Korean alphabet, the partnership continued with a new special lettering, inspired by South Korean tradition, developed exclusively for the 2025/26 Champions League jersey.
For the Audi Summer Tour 2026, FC Bayern built on its successful partnerships in South Korea and again collaborated with a local partner. On the island of Jeju, the German record champions created special-edition namesets together with HYPEBEAST Korea and the artist Dohhee Kwon. The basis of their design was the traditional Jeju paper craft ‘Gime’, which is associated in the local culture with happiness, health and protection. These meanings flowed into the design of the names and numbers on the back of the shirt. After the game against Jeju SK, Jonathan Tah was presented with a piece of Gime artwork as a lucky charm for the team.
The various cooperations in Korea reflect FC Bayern's endeavour to connect global fan communities and develop football on a cultural level. Together with local creatives and partners, the club provides inspiring experiences for fans in Korea and around the world.
Thailand
CRC Sports is Thailand's leading retailer of sporting goods and has been FC Bayern's official merchandising and distribution partner in Thailand since October 2025. Thanks to this regional collaboration, fans of the German record champions have the opportunity to purchase official fan merchandise locally – both in over 60 Supersport stores throughout Thailand and online.
Together with lifestyle label Carnival, FC Bayern has also developed an exclusive collection under the motto ‘A Celebration of Football Culture’. This includes a special Thai printing for the 2025 Oktoberfest jersey, with which Carnival celebrated its 15th anniversary, as well as a limited edition adidas Samba OG sneaker. The design of the products is inspired by the idea of connecting Bangkok and Munich through the universal language of football. The product launch was celebrated with a special Oktoberfest event in Bangkok.
Through these local partnerships, FC Bayern is strengthening its ties with its fans in Thailand and offering them the opportunity to express their passion and loyalty to the club in special ways.
USA
During the 2025 FIFA Club World Cup, FC Bayern collaborated with Classic Football Shirts, a renowned retailer of retro jerseys, to give football fans in the United States exclusive access to the German record champions.
As part of the collaboration, a joint event was held at the store in Wynwood, Miami, including a meet & greet with FC Bayern legend Claudio Pizarro. In addition to an exclusive limited edition t-shirt and retro jerseys from the club, fans could also purchase the special Thomas Müller featuring iconic moments from the record appearance maker’s career. The collaboration continued in October 2025, when Classic Football Shirts and adidas jointly presented a pop-up store at FC Bayern World in Munich, where numerous fans and collectors were able to purchase exclusive retro shirts.
E-commerce
In addition, the FC Bayern Online Store is now available in almost every country in the world, with around 80 percent of the product range delivered to over 200 nations and regions.
Read more about this in the in-depth article on the website.